I love wedding albums. It makes everything more real. As in . . . It happened. Finished. Done. Accomplished. We got MARRIED! And that is why I include Leather Craftmen albums with all my wedding packages.
Here are some tips when putting an album together. This is mostly for photographers but could be helpful for brides & grooms too!
-When choosing photos, keep it to the very BEST OF THE BEST. In my experience, a good album usually has no more than 50 photos. Your goal is to tell the story of the wedding day in the most impactful (is that a word?) way possible. Which photo best sums up the bride getting ready? Which photo tells you everything about what the ceremony was like? Be selective in your choosing.
-In general, 1-3 photos per spread looks best. When photos are printed and enlarged, they look different (in a good way)! Less photos per spread gives a more dramatic effect. If you have too many, it looks cluttered and you don’t get the same “oooh . . . ahhhh” feeling.
-Design from scratch versus using Photoshop templates. Every wedding/story/photo is different. Sure, the photos have your special touch but using a template makes the story more . . . limited and generic. It lacks heart and soul. The differences are subtle but HUGE when you design from scratch. Remember that the album is your style. You don’t want to use someone else’s. Trust me, I’ve tried it and it just doesn’t look the same!
-Keep it classic. A wedding album is something that should be timeless. How are you going to feel looking at it in 10, 20, 30 years? I prefer to keep my design clean, simple, and offer clients two colors for the album cover – Black or Ivory.
-Triple check your work before sending it in for production! Wedding albums are not cheap. Look at what happened to me one time. Man, I’m proud of this one!
Look at what I did to the beautiful bride’s face! It was supposed to be a sample album for my studio and everything looked fantastic except for this ONE spread. Because of it the entire album had to be re-printed. Sad day but an excellent reminder to triple check your work!
-Lastly, aim for quality. When I tell my friends how much the albums are their reactions usually go something like, “Omg, why don’t you look for a company that makes them for cheaper??.”
That’s the thing – you get what you pay for. There are many album/book companies out there but I have seen few that have the same quality as Leather Craftsmen. They are hand-made, have super thick pages that won’t warp, and you can tell there’s a lot of love put into them!
In summary, I strive to provide the very best! As a photographer, YOU are part of the wedding day. Part of YOU is in the pictures, in the editing, in the layout, in the story, in the album. Don’t skimp on that.